UGC video guides
Everything you need to know about UGC video: for brands that want to use it and for creators who want to produce it.
All articles
Practical deep dives on UGC video, for brands and creators.
UGC for agencies
White-label UGC production and outsourcing: expand your services and add margin, without producing in-house.
UGC agency: how to choose one
What a UGC agency does, what it offers and how to pick the right service for your brand.
UGC creator platform
How it works and why a managed platform beats do-it-yourself marketplaces.
How to find UGC creators
Social, marketplaces or a managed platform: where to look and how to vet them.
Italian UGC creators
Why Italian creators matter, how to assess them and how much they cost.
Beauty UGC for skincare and cosmetics
The formats that convert and how to get them with real Italian creators.
Food & beverage UGC
Tastings, unboxings and recipes: creator videos that sell in food.
UGC marketing: the complete guide
What it is, why it works and how to build a UGC strategy that delivers.
What does UGC mean
Meaning, definition and the main types of user-generated content.
UGC vs influencer marketing
When each one is worth it, and how to combine them.
How to make a UGC video
Script, filming and editing step by step, even with just a smartphone.
UGC video hooks that convert
Types, formulas and examples of openings that stop the scroll.
UGC video equipment
Smartphone, lights, mic and apps: the essential kit.
UGC videos for TikTok
Why they work, Spark Ads, formats and ideal length.
UGC videos for Amazon
Where to place them and how they boost conversions.
How to become a UGC creator
Requirements, portfolio and first steps — no followers needed.
How much do UGC creators make
Average rates, the factors involved and how to raise your fees.